Your business may not be
as sellable as you think.
Most business owners planning to sell in the future assume their business is ready. Most are wrong — and they only find out when it's too late to do anything about it.
Why most business exits fail before they start
The decision to sell is rarely the hard part. What catches most owners off guard is the gap between what they think their business is worth — and what a serious buyer is actually willing to pay.
Valued far below expectations
Buyers don't pay for potential — they pay for clean, documented, defensible performance. An underprepared business typically sells for 30–50% less than its owner expected.
The business can't run without you
If you are the business — the key relationship, the decision maker, the institutional knowledge — a buyer sees enormous risk. Owner-dependent businesses either don't sell, or sell at a steep discount.
The paperwork isn't there
No audited accounts. Licences in the owner's name. Unwritten supplier arrangements. Mixed personal and business finances. Every one of these is a reason for a buyer to walk away or reduce their offer.
Starting to prepare too late
Exit preparation done one month before listing achieves almost nothing. Done 12–24 months before, it can add millions to the final sale price. Most owners start too late.
The uncomfortable truth: the time to prepare your business for sale is not when you decide to sell. It is years before — when you still have time to fix what's broken, document what works, and build what's missing.
How the consultation works
Two structured sessions with an Exit Architect — a specialist in business sale preparation with direct M&A transaction experience. No fluff, no generic advice. A rigorous assessment specific to your business.
Discovery & Deep Dive
Your Exit Architect spends time understanding your business — its financials, operations, structure, dependencies, and your personal goals for the exit. This session is about listening, not advising. The more honest you are, the more valuable the output.
Assessment & Roadmap
Your Exit Architect returns with a structured assessment of where your business stands today — what's working in your favour, what's working against you, and a prioritised action plan for what to do next. Delivered in plain language, not jargon.
What you walk away with
After two sessions, you will have complete clarity on your exit position — something most business owners never achieve until they're already in a deal.
A clear valuation baseline
Understand what your business would sell for today — and why. No guesswork.
A prioritised action plan
Specific, sequenced steps to increase your business's value and saleability over the next 12–24 months.
Your biggest risks identified
Every deal has a killer — a single issue that collapses it or craters the price. Know yours before a buyer finds them.
A written Exit Readiness Report
A structured document summarising your assessment and roadmap, delivered after Session 2.
A KES 45,000 investment that pays for itself
A business that sells for even 10% more than it would have without preparation returns the consultation fee many times over. For a KES 5M business, that's KES 500,000 in additional proceeds from a KES 45,000 investment. The question isn't whether you can afford this consultation — it's whether you can afford not to do it.
The cost of waiting
Every month you delay exit preparation is a month of value that could have been built, documented, and de-risked. The owners who get the best outcomes are the ones who start early.
Statistics based on BuyBiashara's deal experience and published SME transaction data.
Meet your Exit Architect
Exit Architects are specialists in business sale preparation — not generalist consultants. They bring direct experience from M&A transactions, due diligence processes, and business brokerage.
Samuel Kagwe
Founder of Exit Bridge 67 Ltd and the BuyBiashara platform. Samuel has been directly involved in structuring and facilitating business acquisitions across multiple industries in Kenya, with deal exposure spanning KES 50M to KES 400M. He brings a buyer's perspective to seller preparation — because he knows exactly what serious buyers look for, and what makes them walk away.
Is this for you?
This consultation is designed for a specific type of business owner. It is not for everyone — and we want to make sure it's right for you before you apply.