What is your business
worth?
A professional, certified valuation answers that question with evidence rather than guesswork. BuyBiashara's analysts use internationally recognised methods to determine the true market value of your business, whether you are preparing to sell, raising finance, or planning an exit.
When do you need a business valuation?
A business valuation is not just for sellers. Knowing your business's value is useful at multiple stages. An independent, certified opinion of value carries significantly more weight than an owner's estimate, whether you are planning to sell, grow, or simply understand where you stand.
Selling Your Business
Set a defensible asking price. Buyers who see a certified valuation make better offers and negotiate less aggressively.
Raising Finance or Investment
Lenders and investors require an independent opinion of value before committing capital. A certified report satisfies that requirement.
Partner or Shareholder Exit
When a business partner wants to exit, an independent valuation removes emotion from the negotiation and provides a fair reference point.
Estate Planning & Succession
A documented business value is essential for inheritance planning, succession, or transferring ownership within a family.
Disputes & Legal Proceedings
Courts and arbitration panels require a credible, documented valuation when business value is in dispute.
Strategic Planning
Understanding what drives your business's value, and what is holding it back, helps you make better decisions about where to invest and grow.
Ready to find out what your business is worth?
KES 15,000 deposit to begin · 70% refundable if you don't proceed after discovery callHow we value your business
BuyBiashara's valuations are built on internationally recognised standards used by M&A professionals and investment banks, adapted for the Kenyan SME market. We do not rely on rule-of-thumb multiples or rough estimates. The methodology we apply produces a number you can confidently defend.
Discounted Cash Flow (DCF)
We project the business's future free cash flows over a defined forecast period and discount them back to present value using a risk-adjusted rate. This method captures the intrinsic earning power of the business, independent of market conditions. It is particularly appropriate for businesses with stable, predictable revenue and documented financial records.
Market Comparables
We identify comparable businesses in the same sector and of similar size and maturity that have recently sold in Kenya and the broader East African region, then derive valuation multiples from those transactions. This produces a market-anchored reference range that reflects what real buyers have actually paid, making the result relevant and defensible in a sale process.
Asset-Based Approach
We calculate the net value of the business's tangible and intangible assets, including equipment, vehicles, inventory, intellectual property, goodwill, and going concern value, less any outstanding liabilities. This approach is particularly relevant for asset-heavy businesses and for cases where earnings-based methods produce a result below net asset value. All three methods are considered in determining a final opinion of value, in alignment with IVSC standards.
What actually determines your business's value
Most business owners either overestimate or underestimate their value. Understanding the specific factors that drive and erode value in the Kenyan market helps you prepare. In many cases, a valuation reveals clear steps you can take to increase your business's worth before coming to market.
Revenue & Profitability
Consistent, documented revenue history and healthy margins are the single biggest driver of business value.
Quality of Financial Records
Audited accounts, bank statements, and KRA filing history significantly improve buyer confidence and valuation credibility.
Lease Quality & Premises
A strong lease with remaining tenure and assignability adds value. Short remaining tenure, onerous conditions, or an uncooperative landlord each reduce it.
Customer Concentration
A business where 70% of revenue comes from one client carries significant risk. Diversified, recurring customers increase value.
Owner Dependency
A business that runs on the owner's relationships and knowledge alone is harder to transfer. Systems, SOPs, and management depth increase value.
Licences & Compliance
Current business permits, sector licences, and tax compliance certificates confirm the business can legally continue to operate.
Asset Quality
The condition, age, and transferability of equipment, vehicles, and inventory all feed into the asset-based valuation component.
Market and Industry Conditions
Industry growth trends, competitive dynamics, and macro-economic conditions in Kenya affect how buyers and investors price your sector.
Intellectual Property
Patents, copyrights, and trademarks can represent significant standalone value, particularly where they protect core products, processes, or brand identity and are legally registered and enforceable.
Brand Value
A recognised brand with customer loyalty, market presence, and consistent identity commands a premium over a business with equivalent financials but no brand equity. Brand strength is assessed through reputation, recognition, and the premium it enables you to charge.
Systems and Structures
A business with documented processes, standard operating procedures, and clear organisational structure is easier to transfer and carries less operational risk for a buyer. Undocumented businesses that depend on institutional knowledge held by key individuals attract lower valuations.
Revenue Predictability
Recurring revenue, long-term contracts, subscriptions, and retainer-based income are valued at a premium over transactional or seasonal revenue because they reduce uncertainty for the new owner.
Management and Staff Depth
A capable management team and trained staff that can operate independently of the owner significantly increase transferability and reduce perceived risk for buyers and investors.
Growth Trajectory
A business that is growing commands a higher multiple than one that is flat or declining, even if current profits are similar. Demonstrated and credible growth evidence directly lifts the valuation.
Know your number before you name a price.
Our analysts review every one of these factors in your valuation assessment, producing a final opinion of value that is grounded in evidence and built to withstand scrutiny.
Book Your Valuation →The BuyBiashara valuation process
From your first enquiry to the delivery of your certified report, the process is designed to be thorough and efficient with minimal disruption to your day-to-day operations.
Commitment deposit & discovery call
Pay a KES 15,000 commitment deposit to initiate the process. 70% is refundable if you decide not to proceed after the initial discovery call. Your analyst calls within one business day to understand your business, agree the scope of the engagement, and confirm the balance fee based on complexity.
Pay the balance fee
Once the scope and total fee are agreed, you pay the balance. Total valuation fees range from KES 50,000 to KES 250,000 depending on the size and complexity of your business. The commitment deposit is credited against this total.
Information gathering
Your analyst will request financial statements, management accounts, tax returns, asset lists, and operational information. All information is held under a signed mutual NDA before the process begins. We guide you clearly through exactly what is needed so there is no ambiguity.
Assessment (3–5 business days)
Our analysts apply the relevant valuation methods to your specific business, drawing on DCF, market comparables, and the asset-based approach as appropriate. The combination of methods used is determined by your business type, the available financial data, and the purpose of the valuation.
Certified report delivered
You receive a certified PDF valuation report documenting the methodology applied, the data reviewed, the analysis conducted, and the final opinion of value. If your business is listed on BuyBiashara, your listing is upgraded with a Valued badge, a visible trust signal to prospective buyers.
Ready to start? The process takes as little as one week.
Total fee KES 50,000–250,000 · KES 15,000 deposit to begin · 70% refundable if you don't proceedTransparent pricing
No hidden fees. The total cost is determined by the scope agreed on your discovery call.
Your analyst calls you within one business day to discuss your business and confirm the scope. If you decide not to proceed after the discovery call, 70% of your deposit (KES 10,500) is refunded. The remaining 30% (KES 4,500) is retained as a consultation fee. If you proceed, the deposit is credited in full against your total valuation fee.
Secure payment via Paystack · Your information is confidential
Frequently asked questions
Everything you need to know about business valuations in Kenya.
Get a certified opinion of your business's value.
Speak to a qualified analyst within one business day. We serve business owners across Nairobi, Mombasa, Kisumu, Nakuru, and throughout Kenya.
KES 15,000 deposit to begin · 70% refundable after discovery call · Certified report in 3 to 5 business days